Tracking Implementation
Implementing our tracking is a vital step for our solutions. Without it, we cannot monitor the quality of the redirected traffic. More importantly, it prevents brands from measuring their ROI—a key performance indicator for the success of their campaigns.
Security and Privacy
Our tags are designed to identify exclusively the sales generated by users of our solutions, in strict compliance with GDPR regulations. All data is anonymized: we only capture the contents of a user's cart linked to one of our clients, directly in our back office.
Two implementation modes:
- Client-side Tracking — Relies on the acceptance of third-party cookies. Without this consent, tracking the user on your site is impossible.
- Server-side Tracking — Sends information directly to your server and relies only on first-party cookies. Before deploying this tag, ensure that your entire tracking environment is configured in Server-Side mode.
Reconciliation Dashboard
Setting up a dedicated dashboard allows us to compare the results of our tag with your analytics tool. This step is crucial, especially in a Client-Side configuration, to consolidate and ensure the reliability of our conversion data.