Sales Tracking Overview

Tracking is essential to measure sales generated through Click2Buy's solutions and to enable your suppliers to evaluate the ROI of their campaigns.

Key Components

• Client-side Tracking — Script installed directly in the browser (GTM or native)
• Server-side Tracking — Server-to-server tracking for more reliable data
• Looker Studio Dashboard — Connected to your analytics tool to cross-check conversion data
• Testing & Validation — How to verify your tracking is correctly implemented